Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) - Regina Fazio Maruca, David A. Aaker

Sehr guter Zustand, ohne Namenseintrag, Building Brands without Mass Media. Brands versus Private Labels: Fighting to Win. How Do You Grow a Premium Brand? Should You Take Your Brand to Where the Action is? Extend Profits, Not Product Lines. The Logic of Product-Line Extensions. Can This Brand Zustand: 2, Sehr gut - gebraucht, Taschenbuch Harvard Business School Press , 1999 , Harvard Business Review on Brand Management (Harvard Business Review Paperback Series), Regina Fazio Maruca, David A. Aaker, 1578511445, BU322692